Ironsource

Open your dashboard, connect your app, and decide how you’ll earn from day one. With Ironsource, onboarding is a sequence you can finish in an afternoon: add your iOS/Android store links, drop in the SDK, auto-install the adapters you need, and run the test suite to confirm events. Name your placements (rewarded, interstitial, banner, offerwall) with clear conventions, set consent/ATT flows, and map revenue events. Define targets—ARPDAU, payback window, retention guardrails—so optimization has a north star before you ship.

Build your revenue engine next. Turn on in‑app bidding to let top networks compete in real time, keep a fallback waterfall with floors by geo/device, and segment traffic for new users, payers, and kids-safe audiences. Use A/B tests to tune ad frequency, placement order, and reward size. Protect experience with category filters, blocklists, and creative review. Watch cohort LTV, show rate, eCPM, and session depth in one view; set alerts when a country drops below target or when fill hits a threshold. When something wins, push settings from test to production in one click.

Growth runs beside monetization, not after it. Connect your MMP, set SKAdNetwork schemas, and launch ROAS‑targeted campaigns from the same workspace. Use the creative lab to build and iterate playables and videos, then pipe the best performers to the networks you’ve enabled. Automate budget shifts based on day‑X payback, apply stop‑loss rules to weak sources, and expand by lookalike or keyword once LTV clears your hurdle. Keep a cross‑promo stack for your portfolio—house ads, deep links, and smart banners to move users to titles with higher retention or revenue potential.

For teams, roles and approvals keep changes safe: product can edit placements, UA can change bids, finance can lock reporting. Schedule exports to Slack, email, or BigQuery; pull anything via API or webhooks. Compliance is built in with COPPA flags, age gating, GDPR/CCPA consent tools, and store‑safe settings. Ship with Unity, Unreal, or native plugins and test in a sandbox before soft launch. As you scale to new regions, clone setups, localize rewards, and pin seasonal experiments to a calendar. Ironsource handles the revenue engine so your roadmap stays focused on features, not spreadsheets.